ORIGIN: Co-Designing a Certification Framework for Human Creativity in Generative AI
ORIGIN completed its first phase with two engaging workshops led by Jo Townshend Director, CVAN London and Nidhi Chaudhary, Founder of UCL CoDesignLab, in partnership with DACS and Howard Kennedy. Bringing together artists, academics, creative organisations, SMEs and policymakers, the workshops explored how to support ethical and sustainable futures for creativity in the age of AI. Through drawing, storyboarding, storytelling and collaborative mapping exercises, participants examined transparency, ethics, intellectual property and the role of artists in shaping AI’s impact on the cultural sector, generating valuable insights and priorities for future action.
Following the workshops, the ORIGIN project continued its public engagement during Frieze Week 2025, where artists, curators, producers and cultural sector colleagues were invited into conversations through the ORIGIN Playdeck (Featured in the accompanying image) a co-designed resource created with London artists. The playdeck sparked lively discussions around generative AI, creativity, ethics and the future of cultural production, highlighting the importance of centring artists’ voices within AI policy and decision-making.
ORIGIN – The Exhibition: Co-Designing a Certification Framework for Human Creativity in Generative AI
Opening Night
Thursday 9 July | 5–7pm
Willesden Gallery, The Library at Willesden Green
Join us for a participatory exhibition showcasing artefacts, ideas and visual narratives generated through the ORIGIN co-design workshops, alongside research outputs exploring human creativity in the age of Generative AI.
The exhibition brings together the questions, hopes and challenges emerging from conversations between artists, GenAI innovators, policymakers, creative organisations and communities. Creating a space where lived and unlived experiences meet, it opens these conversations to wider audiences and invites visitors to reflect on the future relationship between creativity, technology and society.
Designed as a community-engaged space, the exhibition brings together artists, GenAI start-ups, creative intermediaries, policymakers and workshop participants, while welcoming young people, students, community groups and local residents in Brent. By fostering dialogue across generations, disciplines and sectors, the exhibition aims to generate new perspectives and valuable insights that can help inform future interdisciplinary research.
We welcome artists, researchers, students, community groups, local residents and anyone curious about the evolving role of AI in our creative futures.
Watch the ORIGIN project summary presented by Nidhi at CVAN London below.
Read Nidhi’s spotlight here
